Blood Lions® has brought the horrors of predator breeding, canned hunting and a variety of other exploitative activities involving lions and other species to the world’s attention in a way that has not been achieved before. While so many others have been involved in different ways over the last decade and more, and their contributions have been and will continue to be meaningful and significant, the films powerful visual narrative as well as the global campaign have provided a compelling call to action to have these practices stopped.
Currently over 8 000 predators, mostly lion and cheetah, are being held in captivity in South Africa to be used in canned hunting as well as exploitative tourism activities such as cub petting, ‘walking with lion’ attractions and volunteer tourism. By interacting with ‘wild’ animals in captivity, you are contributing to the never-ending cycle of cruelty and abuse. It is important to note that these same animals you interact with may well have been bred under intensive agricultural conditions and if they are not shot in a hunt, could end up as part of the lion bone trade: https://youtu.be/GIxPr-qV7bQ
With support from the wider conservation community and the global tourism industry, as well as millions of concerned citizens, the Blood Lions Campaign is now owned by everyone that supports an end to the breeding, canned hunting and commercial exploitation of wild animal species.
The Blood Lions ‘Born to Live Wild’ tourism campaign and pledge has been signed by over 170 tourism operators from around the world. By signing the Born to Live Wild pledge, these tourism operators commit to not knowingly support any operator that contributes to the cycle of captive breeding, canned hunting and commercial exploitation of wild animal species. This includes all petting and ‘walking with lion’ tourist attractions.
This pledge has become a central part of what we are all trying to achieve, and this page recognizes those safari and tourism operators that have committed to actively becoming involved in being part of the solution. The operators whose logos are displayed below have signed the Born to Live Wild pledge and commit to securing the survival of Africa’s predators in the wild by supporting and promoting Africa as an authentic, wild and ethical tourism destination.
For those not yet committed, we ask that you consider joining the campaign by signing the Born to Live Wild pledge. Blood Lions and those that have already signed up ask that you join in good faith. The industry will be its own watchdog.
Companies ‘sign’ the pledge by agreeing to the terms within the pledge and adding their logos to this page. Email your company logo to firstname.lastname@example.org for more information.
We invite all tourism operators to join us in committing to this pledge. To view the pledge, click on the button below.
How to sign the Born to Live Wild pledge:
Step 1: View and/or Download the pledge letter here.
Step 2: Email your commitment to the pledge and your company logo to email@example.com
Step 3: Once you have received confirmation from Blood Lions, add the below Born to Live Wild logo to your website and embed the following link to show your support: http://www.bloodlions.org/born-to-live-wild/ .
The NSPCA has huge animal welfare concerns for the animals exploited in the captive predator and canned hunting industry in South Africa. This industry is unregulated, uncontrolled and is responsible for untold cruelty. It is a tragedy that our wild animals are reduced to profit making machines. Coupled with this members of public are unwittingly encouraging and supporting this cruelty, so it is vital that the public are aware of the truth behind the industry so they can make informed decisions and hopefully choose not to support such an unethical industry.
Breeding magnificent wild creatures like lions in camps so that they can be slaughtered for ego and money is unconscionable and should be outlawed. Lions have the right to live in the wild and to continue playing their unique role within the ecological communities of Africa. The continued existence of the canned hunting industry is a moral outrage that diminishes us all. This important film shines a light into the dark corners of this ugly business.
Cruel, barbaric, macabre – all words used by Australian MPs about lion farming and the canned lion hunting industry in SA. Our campaign was glad to be able to assist and participate in a full length documentary that aims to expose a brutal industry whose whole business model is routine, egregious cruelty to helpless animals – for fun.
Captive lions have long been a blemish on South Africa’s wildlife and tourism landscape and their tragic story needed to be exposed before these practices negatively impacted on Brand South Africa. Congratulations to all involved in taking the time and making this happen.
“As a travel and conservation based organization, we find the “Blood Lions” documentary deeply disturbing. Despite being hard to watch, we urge people to get out there and see it. It is important to shed light on the dark and corrupt business of rearing lions for the purposes of hunting, in hopes of making a positive change. As we polled our membership, we found that individually each of our companies have chosen to stop booking all activities that contribute to this industry.”
South Africa’s failure to address the canned hunting industry has emboldened those who make a living out of the death of lions bred, raised and slaughtered on a ‘no kill, no fee’ basis. The canned hunting industry is unnatural, unethical and unacceptable. It delivers compromised animal welfare and zero education. It undermines conservation and creates a moral vacuum now inhabited by the greed and grotesque self-importance of those who derive pleasure in the taking of life.
Blood Lions lays bare the truth behind the canned hunting industry that, far from contributing to the future survival of the species, may, in fact, accelerate extinction in the wild, leaving behind a trail littered with rotting corpses of its helpless and hopeless victims.
The Marchig Animal Welfare Trust, in providing support for the making of this Documentary, does so in the firm belief that it is important that the true facts behind captive lion breeding and canned lion hunting in South Africa, is brought to the attention of a global audience in order to create awareness which in turn will lead to much needed change.
This is a timely, courageous as well as a deeply disturbing documentary. It is at the same time, a voice for the wild and the voiceless … of saying “NO MORE!” to that terrible triad of financial opportunism, deceit and indifference to the non-human animal by those claiming to be conservationists.
With the constant pressure on wildlife, every effort must be made to keep our last vestiges of natural fauna and flora protected. Canned hunting of any kind, along with the related consequences, must be condemned by humanity as not only a travesty of nature but also an utterly inhumane practise. Taming lion cubs only to later hunt them is an utterly inhumane practice. It is pseudo-hunting, a complete sham and does not even qualify as hunting on a sustainable use basis. Wildlife conservation has to evolve into practices that are ethical, humanitarian and sustainable. This will not be achieved if there is not real and fair community involvement which has not been part of the hunting fraternity’s evolution.
“Canned lion ‘hunting’ is nothing less than a bargain basement opportunity for foreign hunters to engage in one of South Africa’s most sordid practices. Hunting of captive bred lions entirely dependent on human fingerprints from cub to trophy is immoral, unethical and against all animal welfare concerns. The fact that it still continues as profitable commerce is a damning statement against all of us who have not properly engaged to snuff it out. Blood Lions is a good start to bring change.”
Dr Pieter Kat – Director: LionAid