Every single day in South Africa at least two to three captive bred or tame lions are being killed in canned hunts. And hundreds more are slaughtered annually for the lion bone trade.

The Blood Lions story is a compelling call to action to have these practices stopped.



A documentary feature film that blows the lid off claims made by the predator breeding and canned hunting industries.


Get Involved

Currently, almost 8 000 predators are being held in cages or confined areas, and none of this has anything to do with conservation. If we don’t act now, that number could well be over 12 000 within the next few years.

We urge everyone to Support the Campaign/Take Action/Join the Movement. You have the power to stop lions being bred for the bullet.

The NSPCA has huge animal welfare concerns for the animals exploited in the captive predator and canned hunting industry in South Africa. This industry is unregulated, uncontrolled and is responsible for untold cruelty. It is a tragedy that our wild animals are reduced to profit making machines. Coupled with this members of public are unwittingly encouraging and supporting this cruelty, so it is vital that the public are aware of the truth behind the industry so they can make informed decisions and hopefully choose not to support such an unethical industry.

Sr.Ainsley Hay, Manager, NSPCA Wildlife Protection Unit

Breeding magnificent wild creatures like lions in camps so that they can be slaughtered for ego and money is unconscionable and should be outlawed.  Lions have the right to live in the wild and to continue playing their unique role within the ecological communities of Africa.  The continued existence of the canned hunting industry is a moral outrage that diminishes us all.  This important film shines a light into the dark corners of this ugly business.

Cormac Cullinan, Cullinan & Associates Incorporated

Cruel, barbaric, macabre – all words used by Australian MPs about lion farming and the canned lion hunting industry in SA.  Our campaign was glad to be able to assist and participate in a full length documentary that aims to expose a brutal industry whose whole business model is routine, egregious cruelty to helpless animals – for fun.

Chris Mercer, Founder, CACH (Campaign Against Canned Hunting)

Captive lions have long been a blemish on South Africa’s wildlife and tourism landscape and their tragic story needed to be exposed before these practices negatively impacted on Brand South Africa. Congratulations to all involved in taking the time and making this happen.

Colin Bell, Tourism consultant and author of “Africa’s Finest”

“As a travel and conservation based organization, we find the “Blood Lions” documentary deeply disturbing. Despite being hard to watch, we urge people to get out there and see it. It is important to shed light on the dark and corrupt business of rearing lions for the purposes of hunting, in hopes of making a positive change. As we polled our membership, we found that individually each of our companies have chosen to stop booking all activities that contribute to this industry.”

The Safari Professionals – 30 Tour Operators based in the US and Canada

South Africa’s failure to address the canned hunting industry has emboldened those who make a living out of the death of lions bred, raised and slaughtered on a ‘no kill, no fee’ basis. The canned hunting industry is unnatural, unethical and unacceptable. It delivers compromised animal welfare and zero education. It undermines conservation and creates a moral vacuum now inhabited by the greed and grotesque self-importance of those who derive pleasure in the taking of life.

Blood Lions lays bare the truth behind the canned hunting industry that, far from contributing to the future survival of the species, may, in fact, accelerate extinction in the wild, leaving behind a trail  littered with rotting corpses of its helpless and hopeless victims.

Will Travers OBE, President Born Free Foundation

The Marchig Animal Welfare Trust, in providing support for the making of this Documentary, does so in the firm belief that it is important that the true facts behind captive lion breeding and canned lion hunting in South Africa, is brought to the attention of a global audience in order to create awareness which in turn will lead to much needed change.

Les Ward MBE, Chairman, The Marchig Animal Welfare Trust

This is a timely, courageous as well as a deeply disturbing documentary. It is at the same time, a voice for the wild and the voiceless … of saying “NO MORE!” to that terrible triad of financial opportunism, deceit and indifference to the non-human animal by those claiming to be conservationists.

Ian McCallum – Author, poet, psychiatrist and naturalist

With the constant pressure on wildlife, every effort must be made to keep our last vestiges of natural fauna and flora protected.    Canned hunting of any kind, along with the related consequences, must be condemned by humanity as not only a travesty of nature but also an utterly inhumane practise.   Taming lion cubs only to later hunt them is an utterly inhumane practice.   It is pseudo-hunting, a complete sham and does not even qualify as hunting on a sustainable use basis.   Wildlife conservation has to evolve into practices that are ethical, humanitarian and sustainable. This will not be achieved if there is not real and fair community involvement which has not been part of the hunting fraternity’s evolution.

Yvette Taylor, Executive Director, The Lawrence Anthony Earth Organisation

“Canned lion ‘hunting’ is nothing less than a bargain basement opportunity for foreign hunters to engage in one of South Africa’s most sordid practices. Hunting of captive bred lions entirely dependent on human fingerprints from cub to trophy is immoral, unethical and against all animal welfare concerns. The fact that it still continues as profitable commerce is a damning statement against all of us who have not properly engaged to snuff it out. Blood Lions is a good start to bring change.”

Dr Pieter Kat – Director: LionAid

Canned Lion


Blood Lions

WATCH: Carte Blanche, an investigative journalism programme, to feature canned lion hunting in South Africa. THIS Sunday at 7pm on the MNET channel. See preview below:

Blood Lions

NEWS: 'Born to Live Wild' pledge makes headlines on Traveller24, Africa Geographic and SA Tourism Update Online: 'Those who have joined the pledge include National Geographic, African Bush Camps, Thompsons Africa, Singita, & Beyond, Asilia Africa and Sanctuary Retreats...' See below and join the global pledge against predator breeding and canned hunting industry. #BLOODLIONS

Blood Lions

BREAKING NEWS: “Born to Live Wild” Pledge initiated by Tour Operators Worldwide Blood Lions™ has brought the horrors of predator breeding, canned hunting and a variety of other exploitative activities using lions and other species to the world’s attention in a way that has not been achieved before. Whilst others have been involved for decades, and their contributions have been and will continue to be meaningful and significant, the films powerful visual narrative as well as the global campaign have provided a further compelling call to action to have these practices stopped. In the wake of the campaign, tourism industry leaders have collaborated to initiate a worldwide pledge against the predator breeding and canned hunting industry. Presenting a united front that includes the most significant tourism organisations and travel companies around the world. One such organisation to join, Nigel Vere Nicoll Chief Executive, Atta - African Travel and Tourism Association, comments; “Atta’s members are deeply involved in African wildlife. This association supports all efforts to stop unacceptable practices involving wildlife within our industry. Blood Lions™ exposes the exploitation of captive bred lions, deceiving unsuspecting but well intentioned tourists and volunteers. It forms part of nature’s bigger picture that demonstrates that if we do not ‘keep wildlife wild’ under our watch, future generations will have been deprived of one of this planet’s greatest assets.” Blood Lions™ is proud to be able to launch the "Born to Live Wild" pledge, which has become a central part of what the overall campaign is trying to achieve. A follow on from the initial pledge ‘document’, a new page has been added to the website, where an official “Born to Live Wild” logo can be downloaded and all partners, who have already committed to actively being part of the solution, are listed – see live-wild/. The commitment includes vital actions from the international travel and tourism industries: 1. To not knowingly book or otherwise support any breeder or operator that contributes to the cycle of breeding, exploitation and senseless killing of predators. This includes all petting and ‘walking with lion’ facilities. 2. To continue our support and promotion of the formal conservation community in their endeavours to secure the survival of Africa’s predators in the wild. Without wild lions and the rest of the predator guild extant in functioning ecosystems, there will be no African tourism industry; a calamitous situation for many economies. 3. To continue in our own endeavours towards wildlife conservation and economic development wherever we operate across Africa. 4. To continue supporting an ethical and responsible interaction with Africa’s wilderness and wild animals. 5. To continue promoting Africa as an authentic, wild and rewarding tourism destination. “As a conservation organisation that works with so many volunteers it is great to see a firm stance being taken by the Tourism sector to put a stop to not only the abuse and exploitation of wildlife, but of volunteers and tourists to Africa. We applaud all of those that are willing to stand up and be counted, ensuring that tourism income and volunteer efforts are directed to true conservation efforts,” said Dr Simon Morgan, Director of WildlifeACT Fund, and a key driver around this campaign. “Lions and other predators are wild species and we wish to continue promoting Africa as an authentic, wild and rewarding tourism destination,” said Ian Michler, Consultant and Lead Character for Blood Lions™. “Since the release of our first pledge statement at the Conservation Lab, the response from the global tourism industry has been overwhelming – they want to be involved with bringing an end to predator breeding, canned hunting and the exploitation of lions and other predators in commercial activities. We are particularly thrilled to have leading safari companies such as AndBeyond, Asilia Africa and Sanctuary Retreats joining this pledge, and then to welcome major operators such as Fair Trade Tourism, Thompsons, Tourvest and Springbok Atlas as well as the African Travel and Tourism Association and Adventure Travel Trade Association as supporters. We cannot claim to be responsible operators if we continue to support unethical activities, and we cannot claim to be selling authentic wildlife experiences or supporting conservation if we are sending visitors to captive lion facilities across southern Africa.” “The ‘Born to Live Wild’ pledge is a clear indication of the commitment to advocate responsible tourism by opposing exploitative wildlife interactions, and to endorse South Africa as an authentic wildlife destination. Fair Trade Tourism’s recent revision/implementation of their volunteer criteria to promote responsible and ethical volunteer programmes has been very well received,*” said Producer and driver behind the film, Pippa Hankinson. To join the global movement against predator breeding and canned hunting, please visit the “Born to Live Wild” page for more information. WATCH #BLOODLIONS: Wildlands #RegulusVision Wildlife ACT - Volunteer in Africa


Blood Lions Official

RT @africageo: We have adopted the "Born to Live Wild" pledge in support of lions. @Blood_Lions

Blood Lions Official

RT @NSPCA_SA: Great to see the #youth participating in such a wonderful cause!

Blood Lions Official

WATCH: @carteblanchetv to feature canned lion hunting this Sunday at 7pm: @WildlandsSA @Traveller24_SA

Latest News

Born to Live Wild pledge gets global tour operator support

22 June 2016

Cape Town – Canned hunting and exploitation of captive lions has gained unparalleled support and awareness through Blood... Read more

Blood Lions Born to Live Wild. A PLEDGE for our Wildlife.

22 June 2016

Blood Lions has brought the horrors of predator breeding, canned hunting and a variety of other exploitative activities... Read more